- MINI USA

As a Director of Production @ BEAM, I headed up digital program management for all of MINI's digital marketing.  MINI's web platform, Prospect, Lead and Owner CRM streams, as well as their renowned configurator.  For the latter, I aided in a full redesign and conversion from Flash to responsive HTML5, as well as a kiosk/touchscreen version that included custom machined iPad cases as a part of an in-dealer showroom experience in their flagship Manhattan dealership.  

One of their most effective prospect marketing tools, MINI's online car configurator is well-known for offering an overwhelming number of options and accessories – creating a business logic challenge with myriad conditional programming & asset management.