THE CHALLENGE: Evolve the brand identity and overall customer Eexperience for a massively innovative company that didn’t present itself publicly in a manner befitting its stature in the transplant/medical device category.

THE SOLUTION: Grab a shovel (metaphorically speaking) and get to work. My team built out a completely re-envisioned brand identity, and brought that to life via short-form videos targeted at both transplant medical professionals, as well as a modern and immersive conference exhibit experience that evolved annually as the company continued to grow its market share and expand its technological capabilities.

THE RESULTS: A significant increase in customer engagement with an annual User Conference hosted in Boston, 3-year YoY revenue growth of 300%+, and a unified brand presence befitting of the company’s leading position in the industry.